Technical SEO Guide: 11 Essential Redirect Types for Implementing SEO Best Practices
Redirects are one of the key elements of technical SEO since they relate to what search engines can eventually crawl and index on your site while ensuring optimal user experience. Redirects are important for everything from better website performance to link equity preservation. This article explains 11 common types of redirects every SEO pro should know so you can minimize your site and maintain optimal SEO practices. How Do Redirects Improve SEO? Redirects tell search engines and users to go somewhere else, which is important for both site structure and user experience. If used effectively, redirects can keep you from broken links, low user engagement, and even SEO penalties. Redirects also become more important if, say, you have a website redesign, you're updating content or moving domains. 1. 301 Redirect: The Fully-Riped-Off Band-Aid There are different types of redirects, but the most used and important one is a 301 redirect, which communicates that a URL has permanently mov...